About Make Believe Play

What We Believe

At My Make Believe Inc., we believe that to reach their full potential, children need to have the opportunity to explore ideas, ask ‘what-if’ questions, figure things out, and, most importantly, imagine.

Play is essential in the lives of young children providing them with dynamic, entertaining settings where they explore a variety of ideas and interactions. Studies show that make-believe play enriches language development, strengthens memory and helps develop reasoning abilities, as well as creativity and inventiveness.

As children play, they learn. And as they explore imaginary worlds, children engage in activities that have a significant impact on their understanding of the world around them.

In Nicky’s Make Believe Castle, there are no pre-determined scenarios or scripts to limit your child’s imaginative fun. Your children enter a unique imaginary world, where play friends come alive and where children decide what each friend will do!

Children need opportunities to be creative, create and solve problems, and develop storytelling and communication skills in order to be better prepared for their future, no matter what career  or life path they choose.

According to famed developmental psychologist Jean Piaget, make-believe play is a preeminent and crucial educational activity of early childhood.


What Experts Say

“Play is the answer to how anything new comes about.” -Jean Piaget

“Play is the highest form of research.” -Albert Einstein

“Almost all creativity involves purposeful play.” –Abraham Maslow, American psychologist

“Free-flow play is creative, original, innovative and imaginative.”– Tina Bruce. Professor, Early Childhood Studies. Childhood Education, Summer Issue, 1993

“The ability of the young child to create their own sense of their mind, and that of others, takes place through pretend play, which continues to nourish the spirit throughout life, and remains key to innovation and creativity. Deprivation studies uphold the importance of this pattern of play, as understanding and trusting others and developing coping skills depends on its presence.” -National Institute for Play. Carmel Valley, CA

Katz writes that longitudinal studies of the effects of different kinds of preschool curriculum models debunk the seemingly common-sense notion that “earlier is better” in terms of academic instruction. While “formal instruction produces good test results in the short term,” she says,  preschool curriculum and teaching methods that emphasize children’s interactive roles and initiative may “yield better school achievement in the long term.” -Interview of Lilian G. Katz, professor emerita of early childhood education at the University of Illinois at Urbana-Champaign by The Washington Post, April 2015

“As astronauts and space travellers children puzzle over the future; as dinosaurs and princesses they unearth the past. As weather reporters and restaurant workers they make sense of reality; as monsters and gremlins they make sense of the unreal.” -Gretchen Owocki, Contemporary American early childhood educator and author

“Imagination is more important than knowledge.” -Albert Einstein